Our target audience for our OTS is aged 15. We chose this target age group because it allows us to include a further range of horror elements rather than if we were going to have a younger target audience such as 12. However this allows us to market to a wider audience opposed to an aged 18 rating.
Interviews
We asked 6 different people questions about our OTS. The questions that we asked were: Would you watch the full movie after watching our opening title sequence?
Did our opening title sequence reach the target audience goals?
Was you entertained by our trailer?
What was your favourite part of our opening title sequence?
How could we improve?
How did you attract/address the target audience? We attracted the target audience by using suspense in our OTS, for example the sound of a girl screaming loudly in fear. This helped to attract the target audience as it leaves them wanting to know what has happened and allows them to realise that it will be scary enough for them to actually be entertained.